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Rakuten bought one of the most popular instant messengers ceased - Viber - for $ 900 million Japanese company Rakuten ceased paid for 100% of the messenger Viber $ 900 million, experts say that it is inexpensive Internet company Rakuten Japanese billionaire Hiroshi Mikitani announced the purchase of 100% of shares ceased of Cyprus Viber Media, owner messenger Viber. This is a program for making free calls over the IP-telephony between ceased smartphones, as well as text messages. Rakuten called share the biggest sellers - Shabtai Israeli families (55.2%) and Marco (11.4%), and the American company IRS West (12,5%). Viber founded in 2010, the Israelis Talmon Marco Magazinnik and Igor, who came to Israel from Nizhny Novgorod in 1991 Ofer Shabtai - CEO in another project and Marco Magazinnikov, file-sharing network iMesh (see box). In applications Viber on mobile phones, tablets and computers, according to Rakuten, 280 million registered users, 100 million of them interact with it at least once a month. The report ceased quoted ceased Rakuten Mikitani that Viber, recently submitted a "wonderful market stickers" (bright images for which users pay and then send each other. - "Vedomosti") also has a terrific potential as a platform ceased for PC games. Mikitani ceased calls Viber ideal platform to engage users in services Rakuten. The most popular of them - an electronic marketplace for buyers and sellers of toys, electronics ceased and clothes with which Japanese companies sell their goods abroad. Rakuten in 2013 controlled 27.7% of the Japanese market ceased for Internet retailers, according to research firm Euromonitor International. In 2005, similar considerations of the largest online auction service eBay bought the video, telephony and messaging ceased Skype. Then Skype was only 54 million users, but eBay paid $ 2.6 billion in cash and shares. However, eBay users have not received special benefits from being able to communicate with each other via Skype, and the company developed independently of each other. Six years later resold eBay Skype, which was used for 600 million people, Microsoft for $ 8.5 billion ceased Experts believe that sellers Viber bad bargain: in terms of a service member's sold much cheaper than Skype (both times). Viber overall lower or similar services WhatsAp Line, which is comparable with the number of users earn much more, says Andrew Sviridenko, chairman of the Russian Spirit ceased (her voice engine for IP-telephony Viber licensed in 2010, but now does not use, said "Vedomosti" Magazinnik, "were very [them] unhappy ceased . Viber is not yet fully used potential monetization sure Svyrydenko: paid services - calls to regular phones and sale stickers he launched in the autumn ceased of 2013 Viber owners lacked the means to development, knows Sviridenko and they had to urgently find an investor or sell the company. He believes that without haste Viber could be sold and $ 2 billion Judging from the published financial indicators Rakuten Viber, in 2013 brought the first service revenue of $ 1.5 million, and loss for 2012 amounted to approximately $ 15 million and nearly $ 30 million for 2013 Viber Investments in the summer of 2013 were $ 20 million, said its CTO Magazinnik ceased in an interview with the project "Runetologiya." "Vedomosti", he said that estimates total investments in the "tens of millions of dollars." Former owners Viber does not believe that they can continue ceased to develop your messenger just sold it entirely, says founder Sergey Kravtsov 4talk messenger. He believes that when assessing their messengers should be compared with other sites for communication - for example, Facebook ceased or Twitter. They are much more expensive on a per user: they both registered more than 1 billion people, but the capitalization of Facebook ceased - $ 170 billion, Twitter - $ 32 billion, almost like Skype Skype invented and developed Niklas ceased Zennstrom ceased and Janus Friis, previously created the file-sharing network Kazaa . On them because Kazaa even sue record companies. Marco and Magazinnik long before Viber launched a similar file sharing network iMesh. Against it too sue musicians, but iMesh was the first network that has managed to find a legal scheme filesharing and sign contracts ceased with recording studios. Roman Romm Vedomosti.ru 17.02.2014
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